The Product Ladder for padel clubs
Playtomic fills your courts. We build everything that keeps players coming back.
CRM, booking automation, checkout, memberships, member community and follow-up, built from scratch for your club and wired in alongside Playtomic. Done for you, not taught.
- Works alongside Playtomic
- Built from scratch, never a template
- For new openings and multi-site groups
The gap
Your player list is sitting there and nobody is using it.
Playtomic does court booking, open matches and payments well. What happens to a player before they book, and after they stop, is where clubs leave growth on the table.
01
Beginners aren't on Playtomic yet
They find you through Google, Instagram, a friend or a work do. If nothing catches them and walks them to a first session, they try padel somewhere else.
02
First-timers drift after one game
Someone loves their first session, then hears nothing. No next step, no group to join, no reason to come back on Thursday.
03
Lapsed players never hear from you
Players who stopped booking six weeks ago are still in your list. Nobody sends them a reason to come back.
04
"Join" goes straight to checkout
Membership buttons that only take payment lose everyone who isn't ready to pay today. Nothing captures them, so nothing follows up.
What we build
Everything a padel club needs behind the court diary.
We build it, set it up and hand it over working. You don't learn a new tool from scratch, and you don't replace anything that already works.
One player record per person
Every player, enquiry and member in one place, tagged by level, site and what they've booked, fed from your Playtomic player data.
Booking automation
Confirmations, reminders and "what next" messages that go out on their own after lessons, clinics, socials and events.
Checkout and memberships
Paid courses, memberships, leagues and academy groups sold online through Stripe, with renewals and failed-payment follow-up.
Member community
A members' space for groups, leagues and announcements, so players feel part of the club, not just a court booking.
Email and WhatsApp follow-up
Sequences for new players, waitlists, corporate enquiries and lapsed players, written in your club's voice.
Club website and enquiry pages
A fast site with pages for beginners, juniors, corporate groups and new sites, each one feeding the CRM.
What it does for your club
Five jobs the system runs for you every week.
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01New-player pathway
After a first session, a beginner gets a planned route: a starter course, a level check, then a regular group. No one is left wondering what to book next.
- First session
- Starter course
- Weekly group
- Member
-
02Tournament waitlists
When a tournament or social fills, the waitlist runs itself. Players join online, get offered dropped places in order, and pay to confirm.
- Join waitlist
- Place offered
- Paid and confirmed
-
03Juniors
Parents sign up, pay termly and get updates without chasing your coaches. Juniors move up groups with their parents kept in the loop.
- Parent enquiry
- Taster
- Termly place
-
04Corporate group enquiries
Team days and company leagues come through one enquiry page, get a fast reply, a clear quote and follow-up until the date is booked.
- Enquiry
- Quote
- Deposit
- Team day
-
05Win-back of lapsed players
Players who haven't booked for a set number of weeks get a reason to come back: an open session, a league start or a members' offer.
- Gone quiet
- Personal message
- Back on court
Opening a new club?
Fill it before the doors open.
Most clubs build the courts, then hope players arrive. We build the demand first, so opening day has members, a waitlist and corporate bookings already in.
- Founding membershipsA limited first intake, sold online with Stripe before construction ends.
- Pre-opening waitlistEveryone who isn't ready to pay yet is captured, kept warm and invited first.
- Corporate packagesTeam days and company memberships with their own enquiry page and follow-up.
- Launch weekendTournaments, DJs, music and food: an opening event people buy tickets for, with the hype built weeks ahead.
Alongside Playtomic, never instead of it
Playtomic stays your booking engine. We build what sits beside it.
Your players keep booking courts the way they already do. Your CRM is fed from your club's own Playtomic player export or club data tools, with your permission, and the system does the rest.
Stays with Playtomic
The court diary
- Court booking and availability
- Open matches and player levels
- Paying for courts
- Your club listing in the app
What we build
Your club system
- CRM with every player and enquiry
- New-player pathways and courses
- Memberships, leagues and checkout
- Waitlists, juniors and corporate
- Follow-up and win-back
On the audit call we check which Playtomic data tools your account has switched on, so nothing is promised that your setup can't do.
Playtomic is a trademark of its owner. The Product Ladder is not affiliated with Playtomic.
The method
The Product Ladder, built for a padel club.
Your players climb your club's ladder: from never played, to regular, to member, to the person who books the team day. We build every rung.
The HookCatch new players
A "what's your padel level?" quiz, founding-member waitlists for new sites, and a corporate enquiry page.
The CourseA beginner pathway
A starter course sold online, with booking, reminders and a clear next step at the end.
The ProgrammeKeep them weekly
Memberships, leagues and academy groups, billed through Stripe, with renewal and lapse follow-up.
The ImmersivePremium days
Corporate days, club tournaments and member trips, sold and followed up from the same system.
The FrameEverything underneath
Website, CRM beside Playtomic, email and WhatsApp follow-up, member community, and reporting per site.
How we work
We build it. You run your club.
Audit call
30 minutes on your current setup: Playtomic, your site, your lists, and what any agency already covers.
The Blueprint
A session with you to settle who the club is for, its offers, membership logic and voice. Every build starts here.
Wireframes, then build
You see the layout and pick a direction. Our team then builds it from scratch, never from a template.
Handover and roll-out
You get it working, with a walkthrough. Opening another site? The same build is rolled out for it.
Who builds it
Danny Savage, founder of The Product Ladder
I've spent 15 years running events across three businesses: nightclubs, festivals, corporate and hospitality events, and music retreats. We sold places up to nine months ahead, often before the venue was booked, because we built the demand first. I've also built and run every rung of a ladder like this myself: the free hook, the paid course, the membership, the live events and the systems underneath. Now our team builds the same thing for clubs. I'm a padel addict myself, based in Ibiza, so I see a club from the player's side as well.
- 250+ live events delivered
- 40+ retreats delivered
- Pitched on BBC Dragons' Den
- 3x Key Person of Influence graduate
Questions clubs ask
Before you book a call.
Do we have to stop using Playtomic?
No. Playtomic stays your court booking engine. We build the system around it and never ask your players to book courts somewhere else.
Do you run our social media or ads?
No. We build the system and hand it over working. We work with a padel marketing partner who runs brand activations for clubs, and we can bring her in if you need that side. If you already have an agency, we work alongside them, and we ask what they cover before we quote so you never pay twice.
We're opening more sites. Does it scale?
Yes. The first build is set up so it can be rolled out per site, with its own pages, waitlists and reporting for each venue.
We're still building the club. Is it too early?
No, it's the best time. Founding memberships, waitlists and corporate packages sell before the doors open, so you open with players, not an empty diary.
Do you build for pickleball too?
Yes. The same system works for pickleball: the booking, checkout, memberships and follow-up stay the same, with different courts and different wording.
How much does it cost?
It depends on which parts your club needs. We cover scope and price on the audit call, once we've seen your setup.
What happens on the audit call?
30 minutes. We look at how players find you, what happens after a first session, and what your Playtomic account can share. You leave with the gaps named and one clear next step.
Next step
Find the players your club is losing between bookings.
A 30-minute audit call on your club's setup. You'll see where new and lapsed players drop off, and what we'd build first.
Book a 30-minute audit callFree. No obligation to buy anything.